AI / HealthTech

EatingAI

"I had grilled chicken, brown rice, and steamed broccoli." Four seconds later, Avo — the in-app AI nutritionist — has logged the meal, counted the macros, and stepped out of the way. That is the product. Our job was the website.

Timeline8 weeks
IndustryAI / HealthTech
EatingAI website showcasing the AI-powered nutrition tracking app
Services
Product Positioning
Marketing Website
UI/UX Design
Frontend Development
Tech Stack
Nuxt.js
Tailwind CSS
Cloudflare
Why this one is different

No barcodes. No databases. Just talk.

Most nutrition apps make you fight for every data point. Scan the barcode. Search the database. Weigh the portion. Pick the closest match. Repeat at every meal. EatingAI replaces all of that with a microphone.

You describe what you ate — in the same language you'd use to tell a friend — and the AI handles the rest. It identifies the foods, estimates the portions, calculates calories and macros, and drops the result into your daily log. The friction that causes most nutrition tracking to fail after two weeks simply isn't there.

4.9 stars. Over 1,200 reviews. On both App Store and Play Store. For a category this crowded, those numbers are earned.

Avo, the in-app AI nutritionist, logging a meal from a voice description
The brief

A visual website for a voice-first product

The core interaction of EatingAI is audio. The web is not. That tension shaped every decision we made.

The product also does more than logging:

  • Avo, the AI nutritionist, coaching that adapts to the user's stated goals
  • Blood test analysis that turns lab results into dietary guidance
  • Calorie and macro tracking with trend views over weeks and months
  • Gamified habit loops that keep people opening the app

Lead with voice — the clearest hook. Reveal the rest progressively. Keep the app store buttons in view the whole way down.

What we built

A homepage that gets out of the way

The hero demonstrates voice logging in a single glance: a microphone, a phrase, a result. No video required. No "watch a demo" modal. If you read three lines, you understand the product.

Below the fold, each feature gets its own moment — one screen at a time, one idea at a time. No feature buffets. No marketing novels. Just the specific capability, explained in plain words, with a screenshot that proves it exists.

Social proof sits where doubt surfaces: next to the download buttons. Real rating. Real review count. No inflated testimonials.

EatingAI marketing site — social proof and testimonials beside download buttons
EatingAI team page — the people behind the product
"Half of the design work was deciding what not to put on the page. Voice logging is intuitive the moment someone tries it. The website just had to get them to that moment."

Design Team

The receipts

What the product earned

4.9★
Combined App Rating
1,200+
User Reviews
2
App Platforms (iOS + Android)
8 wks
Site Design to Launch

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